---
title: "Have a website built that brings in customers"
description: "A fast website found in Google and AI assistants, bringing in enquiries and maintained by us. You stay in control."
source_name: "Gen8"
source_url: "https://gen8.app/en/platform/websites/"
site_home: "https://gen8.app/"
source_description: "Managed AI service for SMEs. We set up, connect and manage; you stay in control."
locale: "en"
copyright: "© 2026 Gen8 VOF · Dutch Chamber of Commerce 92978789 · Delft"
published_at: "2026-09-06T00:00:00.000Z"
modified_at: "2026-10-21T17:30:57.133Z"
---

# Have a website built that brings in customers

## A website that *brings in customers*, maintained by us

A fast website found in Google and by AI assistants, turning visitors into enquiries for your sales team. We build and maintain it with agents. You decide what goes live.

[Book an introductory meeting](<https://gen8.app/en/contact/>)

- Scoping first, then a proposal
- You decide what goes live
- No promises about rankings

website · new enquirydone

Assessment completed on your website

01Answers, score and campaign source saved

02Personal report emailed to the visitor

03Notification with the result sent to sales

04Organisation researched and lead supplemented

05Lead with summary prepared in the CRM

06Fits the offering: follow-up prepared

Lead received and complete · sales decides on follow-up

## What a *good website* does for your organisation

Buyers research first and only get in touch after making considerable progress. Your website needs to answer their questions before they call.

Anyone showing interest must reach your sales team immediately. That is what we build your site for.

### Be found

In Google, where most Dutch people still search. And increasingly in answers from AI assistants such as ChatGPT.

### Fast on every screen

Pages are prepared in advance and images sized to fit the screen. On phones too.

### Enquiries, not just visitors

Assessments, quizzes, calculators and forms give visitors something back immediately. You receive an enquiry with context.

### Every enquiry picked up immediately

An enquiry reaches the right people immediately. A Gen8 agent can supplement it and prepare follow-up.

### Your story in one place

Offering, audience, writing style and visual identity are in one brief. Every page sounds like you.

### You stay in control

Everything appears in preview first. Nothing goes live without approval, and nothing is invented.

## Found in Google, *mentioned by AI assistants*

Most Dutch people still search through Google. A growing group also asks AI assistants such as ChatGPT. We build for both.

That starts with something often missed. Many AI assistants only read text directly in a page; they miss content that appears later through scripts. Our pages are fully built in advance, so all text is there immediately.

On top of that: clear structure, invisible labels telling search engines who you are, and copy answering your customers' questions. Every page also has a clean text version for AI tools and people wanting to reuse your content. Your site is ready for emerging AI conventions such as llms.txt.

WebMCP is new: a developing standard allowing AI assistants in the browser to use your site directly. Our sites already support it. It remains experimental.

No one can honestly promise a top ranking. We can promise a site that can be found.

> A website that looks good to people can be *an empty page* to an AI assistant.

Ours is not: all text is directly in the page, for visitors, Google and AI assistants.

## Fast for visitors, *usable for everyone*

Speed is not a magic button for Google rankings. It does matter to visitors: no one likes waiting for a page.

Every build also automatically checks accessibility. A guideline violation blocks the page before a visitor sees it.

### Pages ready in advance

Every page is built in advance at publication. Nothing needs assembling when someone visits.

### Images sized to fit

Photos are automatically prepared in modern, lightweight formats and sized to fit the screen.

### Page weight monitored

If a page gets too heavy, we receive a warning before it goes live.

### Readable for everyone

Colours are adjusted until text is easy to read. People who prefer less motion get less motion.

## Assessments, quizzes and calculators that *generate enquiries*

A contact form asks visitors to give something. An assessment or calculator gives something back first: a result, calculation or personal report. You get an enquiry from someone who already knows where they stand. Our own [process assessment](<https://gen8.app/en/scan/>) works this way: try it.

### Assessment

Questions with an honest result, even when it says: not a fit yet. Visitors see where they stand.

### Quiz

A short set of questions leading visitors to the offering that fits them.

### Calculator

Uses visitors' answers to calculate what something delivers or costs, in hours or euros.

### Form

Short and focused, with a reason for asking each field.

## What happens to an enquiry

An enquiry left in a mailbox is a missed opportunity. Research in [Harvard Business Review](<https://hbr.org/2011/03/the-short-life-of-online-sales-leads>) showed how much fast responses matter. That is why every enquiry moves on immediately.

1. Saved firstEvery enquiry is saved first. If an email fails, you do not lose the lead.
2. Delivered immediatelyA notification to your team, a connection to your own system and confirmation for the requester.
3. Prepared by an agentIf you want, every enquiry starts a Gen8 agent. It researches the organisation, adds the lead to your CRM and prepares follow-up.
4. You decideThe agent prepares; your sales team decides and sends. In our setup, nothing reaches the customer without a colleague having seen it.

## Your story in *one place*, and every page sounds like you

Before an agent writes anything on your website, it receives your brief. This covers your offering, audience, tone, site appearance and what may and may not be said.

Page twenty sounds like page one, even months apart.

Your fixed details are in one place too: Dutch Chamber of Commerce number, IBAN, address and email addresses, event dates or available places. When one changes, you update it once. After the next publication it is correct on every page.

### What a *brief* changes

Without a brief

Every page sounds different, and an agent has to guess what you offer.

With a brief

Every page has the same tone, facts and audience. If a fact is missing, it is left out.

## Make changes *without waiting* for a developer

A new service, different opening hours, a promotion starting tomorrow. Ask an agent in plain language and it is ready in preview. No manual to search, no one to ask for help, no googling.

The agent has a web agency's knowledge at hand: copy, design, discoverability and accessibility. You do not need to learn complex website software.

You are not dependent on a developer on holiday or too busy. A first version is ready in minutes. It goes live when you say, often the same day. Update twenty pages with one instruction.

You decide what goes live, and we review where you want us to.

website · changedone

New opening hours across the site

01Twenty pages found with opening hours

02Hours updated on every page

03Contact page and footer updated

04Checked for old hours still appearing anywhere

05Preview prepared

Twenty pages updated · you decide what goes live

## Review together, an agent *addresses the comments*

A website improves when more people review it. Share a draft as easily as a document.

### A link to review together

Colleagues or a partner view the draft without an account. The link is valid for seven days.

### Comments on the text

Anyone can comment on a sentence or a whole page. You and your team too, directly in preview.

### Processed by an agent

Ask an agent to address the comments. It updates the pages and checks off completed items.

### The whole site reviewed

An agent reads all your pages alongside your brief. It lists conflicting prices or expired dates for you.

## We do the work, *you stay in control*

You do not need to learn a website builder. Agents build and write; our people direct them and check the work. You see everything in preview first and decide what goes live.

Your site stays yours. Download it as a ZIP file and run it with any other provider.

1. ScopingWe map who your visitors are, what they ask and what your site should deliver.
2. OnboardingWe record your brief, build the pages and connect forms and assessments to your email or CRM. You approve.
3. Management and iterationWe keep your pages current, answer new customer questions and adjust based on what works.
4. ExpansionNew pages, assessments or an agent to follow up enquiries, each as a separate decision.

## What does a website cost with us?

You are not buying a standalone website builder you must learn first. We build and maintain your website as a managed service. Request small or large changes from an agent whenever it suits you. We align the price with what the site delivers.

The work depends on the same six factors as everything we do, such as scope, system integrations and ownership and exit agreements. After scoping, you receive a written proposal and price before we start.

[Read how we determine the price](<https://gen8.app/en/prijzen/>).

## Frequently asked questions

Who works on my website?

Agents build the pages and write the copy. We direct them, check the result and are your point of contact. You decide what goes live.

Can I edit text myself?

Yes. Make small changes in the editor without an agent. We manage structure, such as overviews and templates, to keep everything consistent.

Can anything go live without us knowing?

No. A preview never affects your public site, and publishing is a separate step by an administrator. Every published version is saved, so a change can be reversed.

Can colleagues review before something goes live?

Yes. A review link lets them comment on a draft without an account. An agent addresses the comments when you ask.

What about privacy and the GDPR?

A form only asks what is needed: each field has a recorded purpose. Enquiries are stored for ninety days by default and can be fully deleted on request. Analytics run only after consent, or through privacy-friendly Plausible. Your site is served from an EU region.

Can I leave later, and what can I take with me?

Yes. Your text, images and enquiries are yours, and you can download the entire website as a ZIP file. It contains ready-made pages you can host anywhere, plus all content organised as HTML, Markdown and structured data. Another provider or any AI agent can continue without us. To be clear: forms, assessments and chat need a server to process them. Instructions in the ZIP explain what to use instead. Download enquiries separately as CSV, and we agree what happens to your domain upfront.

Can I use my own domain?

Yes. We agree at the start how to connect your domain and where it remains registered.

Can you guarantee a top ranking?

No, and anyone promising that cannot deliver it. No one can promise an AI assistant will mention you either. We make sure your site can be found: technically sound, with text answering real questions.

How long until my site is ready?

A first version is ready in minutes. It goes live when you say, often the same day. Time to complete everything depends on pages, assessments and integrations; we plan that during scoping.

## What should your website deliver?

Tell us in an introductory meeting who your customers are and what enquiries you want. We build your site around that.

[Book an introductory meeting](<https://gen8.app/en/contact/>)

- Scoping first, then a proposal
- You decide what goes live
